Retail sales · ECOMPCTSA
E-commerce share of retail sales
As of Q2 2026, the E-commerce share of retail sales stood at 17.1%, a change of +0.1 pt from the quarter before.
Source: U.S. Census Bureau via FRED®. Quarterly data, seasonally adjusted. Latest observation Q2 2026; snapshot taken Oct 27, 2026, 2:15 AM EDT.
Latest (Q2 2026)
17.1%
Change from Q1 2026
+0.1 pt
A year earlier
16.3%
12-month change
+4.9%
17.1% Q2 2026 · Percent
Percent. Data from Q4 1999 to Q2 2026 (107 observations).
What it measures
This is the share of total retail sales made online, from the Census Bureau's quarterly e-commerce report. It jumped in the second quarter of 2020.
- Official title
- E-Commerce Retail Sales as a Percent of Total Sales
- Units
- Percent
- Frequency and adjustment
- Quarterly, seasonally adjusted
- Original source
- U.S. Census Bureau
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| Date | Value | Change |
|---|---|---|
| Q2 2026 | 17.1% | +0.1 pt |
| Q1 2026 | 17.0% | +0.3 pt |
| Q4 2025 | 16.7% | +0.3 pt |
| Q3 2025 | 16.4% | +0.1 pt |
| Q2 2025 | 16.3% | +0.3 pt |
| Q1 2025 | 16.0% | -0.2 pt |
| Q4 2024 | 16.2% | 0.0 pt |
| Q3 2024 | 16.2% | +0.1 pt |
| Q2 2024 | 16.1% | +0.2 pt |
| Q1 2024 | 15.9% | +0.4 pt |
| Q4 2023 | 15.5% | +0.1 pt |
| Q3 2023 | 15.4% | +0.1 pt |
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This page shows public economic data for general information. It is not financial advice and does not predict future values.
Sources
- U.S. Census Bureau, E-Commerce Retail Sales as a Percent of Total Sales [ECOMPCTSA], retrieved from FRED, Federal Reserve Bank of St. Louis; https://fred.stlouisfed.org/series/ECOMPCTSA, Oct 27, 2026.
- View ECOMPCTSA on FRED® · U.S. Census Bureau
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